Our specialty vertical

Marketing for health & wellness businesses across New Brunswick.

Wellness businesses don't market like restaurants or roofers. The buyer journey is longer, trust is the conversion, insurance and regulatory rules shape what you can say, and reviews do more heavy lifting than any ad you'll ever run. We know the category.

Why wellness marketing is different

Trust is the conversion

Nobody books a naturopath because the ad copy was clever. They book because 3 friends mentioned you, your reviews are detailed, your credentials are visible, and the website answers the specific question they Googled at 10pm.

Regulation shapes copy

Naturopaths can't claim to "cure." RMTs can't diagnose. Chiropractors have their own scope rules. We write inside the lines, and still make the case compellingly.

Insurance = conversion friction

Direct billing, what's covered by Blue Cross vs Medavie vs NIHB, every FAQ you answer upfront is a booking you don't lose to the competitor whose website does answer it.

Reviews > everything

2 new Google reviews per month moves wellness businesses into the local 3-pack. 0 new reviews per month loses the position no matter how good your SEO is.

Ready to talk about your practice?

Tell us what you run, what you're struggling with, and where you want to be. We'll reply with an honest take.

We reply within one business day. Your info stays with us, no spam, no resale.