Email Marketing & Lead Nurture for NB Businesses
Email is still the highest-ROI channel in digital marketing, ~$36 for every $1 spent, according to Litmus 2024. Most NB businesses either don't send email or blast the list once a quarter. We set up newsletters, welcome sequences, and lead-nurture automations that do the follow-up you'd do if you had the time.
What's included
Email platform setup (Mailchimp, Resend, ConvertKit, ActiveCampaign)
Welcome sequence (4–6 emails) for new subscribers and buyers
Monthly newsletter, we write, design, send
Lead magnet creation (PDF guide, checklist, quiz)
List segmentation and tagging strategy
Automation workflows (abandoned form, post-purchase, re-engagement)
Monthly report, open rate, click rate, revenue attributed
Common questions
Do I need a big list to make email worth it?
No. A 200-person list of real buyers is worth more than a 5,000-person cold list. We focus on growing list quality, not just size.
What platform do you use?
We're platform-agnostic. Mailchimp and MailerLite work for most small businesses. ActiveCampaign and ConvertKit when you need deeper automation. Resend if you're already sending transactional from a custom app.
How often should I email my list?
Once a month minimum to stay visible. Weekly if you have real content. The mistake is going silent for 6 months then showing up begging for sales, that kills deliverability and trust.
Ready to talk about email marketing for your business?
Tell us a bit about what you're working on. We'll reply with an honest take within one business day.