Marketing for NB wellness coaches, nutritionists, and health practitioners
How your customers actually find you
Wellness coaches sell expertise, not sessions. Prospects find you through a blog post, podcast, or social video, consume 2–3 more pieces of your content, get on your email list, and book a discovery call 4–8 weeks later. Content is the funnel.
The marketing challenges specific to wellness & health coaches
- ·Coaches are often solo, no time to produce content consistently
- ·Regulatory language (can't say 'treat' or 'cure') limits ad copy
- ·Lead magnets and email nurture are the conversion mechanism, not the website
- ·Differentiation is hard, 'health coach' is a crowded category
How we approach it
- ✓Blog + content calendar around specific problems you solve
- ✓Lead magnet (PDF, quiz, mini-course) with opt-in on every page
- ✓Email nurture (5–8 emails) from opt-in to discovery call
- ✓Clear positioning: who you help, what result they get, what it costs
- ✓Schema for Person, Service, and FAQPage to surface in AI answers
- ✓LinkedIn or Instagram content tied to the same blog themes
Keywords we target for wellness & health coaches
wellness coach NBnutritionist New Brunswickhealth coach Monctonholistic health Saint John
Talk to us about marketing your practice.
Book a 30-minute discovery call. We'll look at your current setup and tell you what we'd change.