Free Tool · Health & Wellness
The Wellness Website Conversion Checklist.
20 trust signals every wellness website in New Brunswick needs to convert nervous new patients. Beginner-anxiety, insurance friction, practitioner-credentialing, and review velocity. The pages that get patients to actually book.
What's inside
- ✓The first-5-seconds visual trust test
- ✓How to display credentials so they actually build confidence
- ✓Pricing transparency without giving away leverage
- ✓Insurance + direct-billing trust signals (per-insurer)
- ✓Beginner-anxiety language patterns (what to write on a 'Your First Visit' page)
- ✓Review widgets that convert vs. review widgets that read as fake
- ✓Booking-button placement audit (above fold, mid-page, end-of-page)
- ✓Mobile-conversion friction checklist
Prepared by Lance and Lesli Rose, Digital Marketing NB. Harvey, NB. BBB-listed.
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