Free Tool · NB Small Business

Score your Google Business Profile in 20 minutes.

A fillable scorecard for any NB small business. Walk through 40 specific GBP signals; score yourself out of 80; get a prioritized fix list. Tuned for what Google's local algorithm and the new AI overviews actually look at in 2026.

What's inside

  • 40 GBP signals across foundation, photos, posts, reviews, services, Q&A, and messaging
  • 0 / 1 / 2 scoring on every item with a fix prompt when you score under 2
  • Bilingual considerations (the French description field most NB businesses leave blank)
  • NB category picker: which Google primary category fits trades vs retail vs wellness vs hospitality
  • Review velocity benchmark (what "enough" looks like by category)
  • What to post and how often (the only cadence rule that actually moves rankings)
  • Photo math: count, recency, geo-tag, alt-text, and what each one signals
  • Score interpretation: 0-39 starter, 40-59 building, 60-69 strong, 70-80 dominant

Prepared by Lance and Lesli Rose, Digital Marketing NB. Harvey, NB. BBB-listed.

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